Free Business Coaching Fridays with the Financial Health Mentor - Talking Money in the Morning LIVE! E338
Friday it's all about you. We recap this week's show then take live questions from our YouTube audience. Keep in mind you can tweet the show too here.
As we close out another awesome week check out the replay of the shows of the week below. We spent a good amount of time talking about a mid-day motivation I did on Wednesday titled "Your Time, Your Talent, Your Money...Their Wealth."
The basic idea is this, according to Deut. 8:18 "God gave us the ability to create wealth" but if you use that ability to create wealth for someone else and NOT yourself, that's your fault. I see so many people doing just that. Don't get it twisted I'm not bashing jobs or anyone who has one but I think it's important that of all the time energy and effort we put into a job we have to put some into creating something for ourselves. While not everyone can run a business, everyone can own a piece of one.
We all know that talented brother, cousin, aunt, friend that needs someone to invest in them to get them to the next level, that someone could be you. You don't have to run the day to day operations, you can be a silent partner. I have come to find out that our thoughts about business are completely warped. For whatever reason we seem to despise humbled beginnings. All business start off small, we just never heard of them until they were giant household names.
God blessed you with gifts, use them to build wealth for you!
There is a reason God blessed you with the special gifts and talents that you possess, so you can build wealth for your family. I'm not saying go quit your job tomorrow, but what I am saying is that you have to know that you're worth more than what you're getting from your job. Well at least most of you. I get that some people are completely fulfilled in their current job. Most however are putting up with a bunch of crap in the name of putting food on the table.
Sit down right now and take inventory of your gifts and talents. Now ask yourself, how many people are companies do you know that are getting paid from those same gifts, talents and skills right now. Next ask yourself, why are you getting paid the same way. No matter what your special gift or talent is, someone is willing to pay you to do it for them, show them how to do it, or buy products and services from you because of your expert opinion. So as I stated earlier, if you're using your gifts, talents, time and make others rich and not making yourself rich in the process...that's your fault.
You do realize that it costs zero dollars for a tax id number (irs.gov). You can build a website for FREE using services like Wix & Weebly. Register for a fictitious name/dba with your secretary of states office for less than $20. Grab a domain name for less than that. Where are we, like $50 bucks so far for a business where you can build equity for your family. Chances are you already involved in activities that could be making you money, you're just doing it for free.
It takes more ambition and will to start a business than it does money. So the next time you get ready to fix your lips to say the reason you have not start building your own empire is because of money, think twice and come up with another excuse. The old cliche "where there's a will, there's a way" has never been more true than when it comes to building a future for your family. If you want it bad enough you can do it, and you will do it. The question I guess is why do so few possess the will and desire to make it happen. Perhaps we'll tackle that on a future episode.
A look back at this weeks shows
Thursday we started a series where we'll be diving into the all-time classic by Napoleon Hill "Think & Grow Rich." We're looking at the 31 Major Causes of Failure in the 1st three episodes then we'll provide some practical solutions in episodes 4 & 5.
Replay: 31 Major Causes of Failure part 1
On Wednesday we talked about the power of auto-suggestion in a show titled "Think About What You're Thinking About." Most people don't understand how to control the subconscious mind and even fewer understand that the subconscious mind is directly connect to Infinite Intelligence. Therefore tapping into the subconscious mind is tapping into the source of all things. Everything you want for yourself lies in your ability to tap into the subconscious mind.
Replay: Think About What You're Thinking About
Tuesday was the start of the week for us because we were off on Monday as was most of America in observance of Dr. Martin Luther King's birthday. We talked extensively about the art of being blessed. I know there are some people that would not agree with the notion that there is an art or skill to being blessed, but it's true. The Bible gives some very specific insight into how to be blessed and we outlined 7 Keys to Being Blessed.
Replay: 7 Keys to Being Blessed
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As a person that's extremely optimistic and solutions oriented even I recognize the need to study failure. Sometimes it's a matter of learning what NOT to do to succeed.
Today we continue our study of Napoleon Hill's "Think & Grow Rich" with the first of a 5 part series on the 31 Major Causes of Failure. Most successful people will tell you that they've learned more from their failures than their success. Therefore we're going to look at the major causes of failure in the first 3 parts of this series and in the last two parts we'll look at practical solutions to avoid or overcome the things that causes one to fail.
Studying failure teaches what NOT to do but it also by default helps you develop success habits. While success is not achieved in a day, it is achieved "Daily" by the habits you establish. As we all know, were a sum total of the decisions that we've made up until this point. Studying failure or the things that cause failure can give you a better shot at developing the daily habits you'll need to have success in every area of your life.
Think About What You're Thinking About - Power of Auto-Suggestion. - Talking Money in the Morning LIVE! E336
In the early 1900's Napoleon Hill studied the richest people on the planet at that time and what he discovered is the undeniable power of thought. Today we begin a study of some of his greatest work from the book "Think & Grow Rich."
Believe it or not there is an art to being blessed. There are certain actions that you should take if you want to solicit favor from God and from men. List as we break down some of the keys to being blessed.
Do you know people that are always being blessed? They always seem to have something good happening in their lives ALL the time. What if I told you there is an art to being blessed, would you believe me?
Just as there are laws that govern the physical world there are also laws that govern the unseen world too. They are called mental laws. The person that is always being blessed have these laws working in their favor whether they are conscious of them or not. These laws work whenever applied whether the person is aware of them or not. Just as the laws in the physical world work whether a person is conscious of them or not.
That's why we have to watch babies closely. They are not conscious of certain physical laws like gravity for instance. They don't know of the force that is constantly pulling them down therefore we put a gate up at the top of the stairs. Otherwise the baby would fall down the steps irregardless of the fact that they are unaware of the law of gravity. Today we look at some of the key components, mental laws to being blessed. Make applying them a habit in your life and you can live in a perpetual state of being blessed as I do.
Let's be clear about one thing. Being blessed does not mean bad things won't happen to you. However if you understand how to be blessed, chances are you'll be better equipped to find blessing in even those negative experiences that we all go through. Life is filled with disappointment, pain, set backs, betrayal etc., but your perspective will dictate how you respond to these things.
In today's video we talked specifically about 7 keys to being blessed. Doing these things whether consciously or unconsciously you will be blessed beyond measure. Your life will be transformed for the better but you have to make these things your habit.
Our entire human existence is based on relationships. However very few people have learn how to cultivate and maintain healthy ones. In fact as sad as it may sound some people have never truly experienced a healthy relationship.
Free Business Coaching Fridays with the Financial Health Mentor 1-5-18 - Talking Money in the Morning LIVE! E333
On Fridays it's all about you. I love to help people explode their brands so we do live Q&A with the Youtube audience and try to help them build their brands. Gotta question post in the comments below and we'll do our best to help.
Monday through Thursday on "Talking Money in the Morning LIVE!" I choose the topics but Fridays it's all about your. This weeks Free Business Coaching Friday with the Financial Health Mentor featured a case study of my good friend Evan Jefferson.
Evan Jefferson is a certified financial educator and serial entrepreneur and investor. He's also the author of the book "The Black Billionaires Club," a study of the 12 black billionaires of out time. Today Evan has sold over 750 copies internationally and he self published and self distributed this masterpiece. Today we discuss some of the critical elements that went into Evan's success.
Why Build a Brand?
As a branding and marketing coach I'm always amazed when I see business owner/entrepreneurs put very minimal effort into their brand. What's even more baffling is the number of business owners that don't even know what a brand is. A company's brand is their message, it's what the company represents in the market place. If it were a human being the brand would be the personality marked by very specific and distinct character traits. For a business, those character traits are marked by colors, logos, images, tag lines etc. The brand is embedded in each of these things individually so that each represents the company as they stand alone, but when combined there is no mistake what's being represented.
Think for a second about the most famous "Golden Arches" in the world. Without a second thought you instantly thought McDonald's. What do you have that's the equivalent to the McDonald's "Golden Arches?" OK so your business is new, have you decided on something that will become to your company what the "Golden Arches" are to them? If not it's only because you haven't yet come to understand the power that lies within a brand.
If you're building a business and you're not focusing on building a brand, are you really building a sustainable business? I guess, only time will tell, but I'd say emphatically, the answer is no. As with life, there are many ebbs and flows in business but one thing usually remains the same and that's the brand. There has to be a constant, the one thing that the company is know for above all else. Products, services, business models, visions etc., they all change but the brand if done right can sustain a company throughout the transitions.
750 Copies Sold Internationally
Let's take a look at what Evan Jefferson, author of "The Black Billionaires Club" has done as a result of building his brand. Using the power of social media, mainly Facebook Live, Evan has been able to build a tribe of faithful followers. As a certified financial educator Jefferson brings a unique perspective to financial literacy the his followers have come to enjoy. He's basically has gotten them to know, like and trust him based on what he does best, educate. He has a knack for breaking down complex financial things and making them simple and easy to understand. He literally pours into his following weekly for free. As a result of servicing his community for free, it only makes since that said community would support Evan in return by purchasing his products and services.
750 books sold may not seem like a lot but when you factor in the other genius element and you'll see how significant this is. Because Evan self published and self distributed the book all of the profit goes to him. 750 times $20 per copy is $15,000, mostly profit. I don't know what it cost him to put it together but lets say hypothetically he paid $1000 for art work and editing, another $2000 to print the books and another $1500 in postage to ship the books, that still leaves Jefferson with over $10,000 in profit. Remember, his tribe or customer base was already built using Facebook Live for free, so there was little to no marketing costs other than his time.
Now do you see the benefits of building a brand. Note also that this is just 1 of Evan's many products. As the brand continues to grow and provide feedback regarding their problems, Evan now has the ability to continue to develop products that serve their specific needs. That's incredibly powerful! In stead of creating products that he hopes people will buy, he's able to take feedback from his following and create products that he already knows the want. In fact, Evan took it further by pre-selling this book and in essence raised the capital to produce the product that was pretty my demanded by his followers.
As you can see, Jefferson has not only put in place a sustainable business model but also one that can be duplicated over and over. It all started with serving people while build a strong brand in a targeted space and service that community solutions to their problems. Star building your brand now.
H Cortez aka Financial Health Mentor to the Working Class
Dave Ramsay Course